In this Tanzhou exhibition, Grace Ceramics' cross-border intangible cultural heritage "Xiangyunsha". On April 20, they told everyone the story of porcelain and silk that existed thousands of years ago and continue to this day. To renew this fate, they held each other's hands.
Grace Intangible Cultural Heritage Integration Plan Launched
The theme of this Grace Ceramics Tanzhou Exhibition is "Texture·Unbounded". Unbounded is divided into four aspects. The craftsmanship·Unbounded and Grace are composed of Xiangyunsha Yaguang glazed tiles with Xiangyunsha patent. • Culture · Unbounded, which is composed of the Intangible Cultural Heritage Integration Plan, Industry · Unbounded, formed by Grace Ceramics’ sponsorship of the Shenzhen WTA year-end finals, and Art · Unbounded, which is composed of artists’ cross-border works release + environmental salon.
At 10 o'clock in the morning, the event officially started, with the screening of the intangible cultural heritage cross-border image promotional film "Unbounded" specially planned by Grace Tile. This image film is divided into four parts: "Inheritance and Transformation" to tell the cross-border story of "ceramic tiles + intangible cultural heritage fragrant cloud gauze", showing how Chinese ceramic tiles and Chinese "xiangyun gauze" use the craftsmanship inherited from civilization to make meticulous and perfect contributions. , thus highlighting the integration of Made in China with the world.
Li Rurang, General Manager of the Third Marketing Center of New Mingzhu Ceramics Group and General Manager of Grace Ceramics Brand
Chen Jianshan, Secretary General of Foshan Nanhai District Cultural Industry Association
Zhang Shaojing, inheritor of intangible cultural heritage fragrant cloud yarn weaving skills
" Speeches were delivered respectively.
In fact, since 2015, Grace Ceramics has noticed the successful restoration of Xiqiao Xiangyun yarn weaving technology, which is unique in Foshan and even the world. Through unremitting efforts, Mr. Zhang Shaojing, the inheritor of Xiangyunsha weaving skills, was finally invited as the cross-border partner of Grace Xiangyunsha tiles in 2018, and they cooperated with Mr. Zhang Shaojing on research and development to make the texture and glaze of Xiangyunsha tiles Noodles organicThe combination creatively expresses the texture of Xiqiao fragrant cloud gauze and realizes the first crossover between the ceramic industry and intangible cultural heritage fragrant cloud gauze.
Launching Ceremony of Intangible Cultural Heritage Integration Plan
Then came the highlight of the day, the launch of the intangible cultural heritage integration plan. With the slow injection of quicksand, the "Intangible Cultural Heritage Integration Plan" was officially launched. Following the 2018 intangible cultural heritage cross-border signing ceremony, Grace took the intangible cultural heritage integration plan as an opportunity this year to join forces with the Nanhai Cultural Heritage Association to guide Foshan's intangible cultural heritage "Xiangyunsha" out of Guangdong and to the country. As a spoiler, Grace Tile's first intangible cultural heritage integration event will be launched in Xi'an on May 4, so stay tuned.
A model walking in Xiangyun gauze
After the launching ceremony of the Intangible Cultural Heritage Integration Plan, the big show has just begun. The model's passionate interpretation adds a touch of warmth to the ceramic tiles and provides us with a visual feast.
Finally, of course, a group photo is indispensable.
At the fashion show SHOW·2019 China Ceramic Tile Trend Product Release held in the afternoon, Grace Ceramics won the Fashion Award with the Xiangyunsha series ceramic tiles that the model took on the catwalk in the morning.
In the new era, only reformers will advance, only innovators will be strong, and only reformers and innovators will win. Ceramic tiles cross borders and the world has no borders.
