Paulola Ceramics: Don’t sell anxiety, choose people who understand each other

China Ceramics Network News July is coming, and 2019 is about to pass halfway. With the changes in the domestic and foreign trade situation, the increasingly fierce competition among merchants, and People's consumption concepts are becoming increasingly rational, and the sales, products, and concepts of the ceramic tile industry are changing one after another. Some ceramic tile dealers are satisfied with the report card handed over in the first half of the year, while others feel it is unsatisfactory. As far as the overall market is concerned, the retail sales of the entire ceramic tile market have declined to a certain extent. We randomly interviewed ceramic tile dealers of different brands from all over the world.

Ms. Huang-Tianjin

"In the current decoration market, decoration companies have gathered a large number of mid- to low-end customers and currently account for 30% of the customers, while large-scale construction of finely decorated houses accounts for about 20% of the customers. At present, only 50% of the customers buy ceramic tiles, and now my warehouse has 500,000 yuan in inventory. At the end of each month, the salesperson from the manufacturer keeps calling me to stock up, which increases the inventory pressure.”

Ms. Liu-Hubei

"Multi-channel marketing and promotion, cooperation with third-party platforms such as home decoration companies and decoration platforms have achieved good results, and a lot of customer resources have been gathered. Overall, Said that the turnover in the first half of the year has increased."

Mr. Chen-Shanghai

"Although cost pressure has increased, due to the accumulation of certain customer resources, although the number of door-to-door customers has decreased, the effect of our active marketing is still good, so the turnover is also Not bad.”

  Mr. Deng-Yunnan

"The market is down, and strong dealers are under great pressure, but they can basically handle it because they not only have strong brand resources and channels, but more importantly It’s because their teams are perfect. Mom-and-pop stores like us want to expand channels but lack talent, and their ability to deal with risks alone is really low.”

Everyone reported good news and bad news, but among them, a different voice appeared...

Mr. Bao-Foshan

“The market is ever-changing, Isaw it Opportunity..."

"In the context of similar products in the entire ceramic tile environment, finding a unique way from the product is a magic weapon to break through. I have global products in my store The first new category of matte stone, the personalized product attracts countless inquiries. The biggest feature of matte stone is that it completely eliminates light pollution. The light perception as low as 10° makes the product look soft and non-glaring, and it feels like baby's skin, delicate. Silky. ”

"In addition to matte stone, our products are even more diversified. Through years of precipitation and research, we have formed multiple breakthrough series of new productsincluding matte stone, modern full-body antique, 29° soft stone, large slabs and flat relief wall tiles The product ecological chain is mainly based on the product ecological chain, with rich colors and styles, covering a variety of specifications, on the wall and on the floor, meeting the personalized home decoration needs of consumers in living rooms, bedrooms, restaurants, etc., and solving the whole house porcelain in one stop. ”