China Ceramics Network News Xiaoguan read a piece of news online: When we go to eat hot pot, there are not many chances of fish pieces being ordered. There is a hot pot restaurant that added a bracket (suitable for children) after "boneless fish cubes" on their menu, and the sales of fish cubes increased significantly.
What does this mean? This shows that in many cases users don’t place orders, they just lack a reason. If you don’t take your children with you that day, that’s it. Once you do take your children, the reminder “suitable for children” is a good reason to place an order.
When we talked about the "Behavior Triangle" (motivations, abilities, triggers), we said that in fact there are very few products that are absolutely necessary. We need to enhance users' motivation, eliminate user resistance, and set triggers reasonably. The possibility of users placing orders will be enhanced. Adding "kid-friendly" to the menu gives us a reason and is a great trigger.
There are many ways to enhance motivation, such as "creating scarcity". Why do Double 11 or Double 12 have such high sales? Many people will give themselves a reason for placing an order: because such cheap products are only available on this day, so I want to grab as many goods as possible as soon as possible on this day.
However, it is not enough for us to consider “power” alone. We must also consider “resistance” (resistance includes consumption ability and triggers). Sometimes if we continue to increase power and find that the effect is not good, that is because we have not considered that we may not solve the problem for users. resistance.
For example, when I buy ceramic tile products, the color, texture, anti-fouling and wear resistance, price, and whether there are any promotions may be my motivation. But my resistance is that I am afraid that after buying it, I may encounter a cheaper one, and I am afraid that it will be expensive. If this resistance is not resolved, I will not buy it if I increase my motivation in other aspects. At this time, if the merchant appears something like "This is the most cost-effective" or "No matter how many stores you go through, you will still choose this place in the end&rThe slogan "dquo;" may have directly eliminated my resistance in this regard.
Let’s analyze our own products to see which ones need to be strengthened in terms of motivations, capabilities, and triggers. When these are improved, sales will follow!
(This article is provided by the enterprise)
