On December 17, 2019, Tao Yuanshuai officially signed the international superstar and kung fu god Donnie Yen as the Tao Yuanshuai ceramic tile brand ambassador! At the signing site, Zeng Junhong, chairman of Tao Yuanshuai Ceramics, and international superstar Donnie Yen joined hands to witness this historical moment.
As a first-line brand of Chinese ceramics, Tao Yuanshuai has been adhering to quality and focusing on making bricks since its launch in 2007. Its development speed is unstoppable. In addition to seeking breakthroughs in products, it also strives for brand success. We also continue to innovate in promotion, and our brand awareness continues to rise. Earlier, Marshal Tao broke the blockbuster news that he was about to sign a superstar spokesperson, which immediately caused a sensation in the industry and triggered widespread attention and heated discussions on the Internet.
As we all know, in the ceramic industry, there are many companies that hire celebrities as brand spokespersons, but there are only a handful of companies that can invite international superstars who are highly consistent with the brand connotation as brand ambassadors. . This time Tao YuanShuai joins hands with Donnie Yen, which is a perfect fit between Tao YuanShuai's ceramic tile brand and Donnie Yen's positive public image. It will surely make the brand connotation of "Tao YuanShuai, the powerful one" and "Tao YuanShuai, Zhen's strength" continue to be deeply rooted in the hearts of the people.
There is no doubt that Donnie Yen is the highest level of current Kung Fu superstars and is the Kung Fu Marshal; and Tao Marshal Tiles is just like a "Lian Jiazi" with profound internal skills. He is a well-deserved Kung Fu Tiles. With its strong research and development capabilities, it continues to pursue The upgrading of technology and craftsmanship leads the ceramic industry with technical hard power, demonstrating the power of China's national brand made in Foshan, Guangdong Brick! For example, the popularity of porcelain tiles across the country, or the exquisite restoration of antique bricks, or the soft texture of Li Bai porcelain polished tiles, or the original and borderless beauty of 750x1500IMAX large slabs, every innovation redefines high-quality home enjoyment.
After 12 years of development, Tao Yuanshuai Ceramics has now developed into the industry's leading comprehensive ceramic tile brand, and is a veritable Yuanshuai brand in China's building ceramics industry. Recently, as assessed by Asiabrand, an authoritative brand evaluation agency in Asia, the current "Tao"The brand value of "Marshal Tile" has reached 12.858 billion, which once again affirms Tao Yuanshuai's strong brand soft power and excellent quality core from the brand, industry, market, and reputation levels.
On December 21, Tao Yuanshuai Ceramics held a brand image endorsement press conference with the theme of "Kung Fu Marshal". Yin Hong, Lai Gerong, Chen Huajie, Li Song and other leading guests were present. As well as the mainstream media in the industry, gathered together to watch the new work "Ip Man 4" by Donnie Yen, the spokesperson of Tao Marshal Tile, and enjoy this adrenaline-fueled audio-visual feast.
At the press conference, Tao Yuanshuai brand marketing director Li Song said that Tao Yuanshuai ceramic tiles have made several major moves in recent years: First, in terms of investment, Tao Yuanshuai held 10 themed games this year For the "redefined" investment promotion fair, it has attracted more than 100 new customers and has a remarkable record. Second, in terms of store construction, Tao Yuanshuai has made great breakthroughs in exhibition hall design and image upgrade this year, embedding culture, technology (5G system), etc., to make Tao Yuanshuai Ceramics’ exhibition hall stand out in the terminal. Third, in terms of training, Tao Yuanshuai Tile invested 2 million yuan in strategic cooperation with Shanghai Mobile Education for the construction of a business school. After 1-2 years of accumulation, a team of top soldiers was trained to assist and empower students. Can dealer. Fourth, in terms of marketing activities, the company signed a contract with international superstar Donnie Yen and innovatively incorporated kung fu sentiment into the marketing. In 2019, Tao Yuanshuai has achieved growth against the trend. In the future, Tao Yuanshuai will increase its brand promotion efforts. I believe that Tao Yuanshuai will make a qualitative leap next year.
Dr. Yin Hong said in his speech that everyone is saying that our ceramic industry is facing the most difficult year in history. This is the time to see the "real skills" of enterprises. Well, Tao Yuanshuai Ceramics signed the international superstar Donnie Yen at this time for innovative breakthrough and brand promotion, and also used "Zhen Kung Fu" to respond to market changes. I believe that the development of Tao Yuanshuai Ceramics will reach a higher level in the future! Finally, Dr. Yin Hong congratulated Tao Yuanshuai Tile on the happy event of signing Donnie Yen as its image spokesperson.
At the meeting, a reporter from China Ceramics Network asked: Why did you choose to sign a contract at this time?International superstar as brand spokesperson? Marketing Director Li Song responded: The signing of Donnie Yen was actually the right thing for Tao Yuanshuai Tile to meet the right person at the right time. He had always had the idea and plan to sign a star before. When Donnie Yen’s After the name was announced, everyone unanimously approved it. In October, it only took half an hour to decide on the spokesperson. It was all fate. Lai Gerong, general manager of Tao Yuanshuai Ceramics, added: In the past, Tao Yuanshuai has always focused on products. Now our foundation in terminal accumulation has begun to take shape. It is very important to increase brand awareness. In the future, we will also help dealers in multiple dimensions through channel construction. .
Reporter’s question: What kind of publicity actions will Tao Yuanshuai Tile take after signing the contract with Donnie Yen at the terminal? Li Song revealed that in the future, he will create a "Kung Fu Culture Festival" event in terminal stores across the country to integrate Kung Fu culture, national sentiments and other elements into terminal stores. Integrate kung fu culture into all aspects of products, teams, design, marketing, etc., to get through and penetrate. For example, when we are doing some designer activities, we can talk about what Kung Fu culture is. The concept of Foshan-Kung Fu-Ceramics is closely linked to Tao Yuanshuai.
Using Kung Fu superstars to drive the inheritance of Foshan Ceramics' corporate culture is just like the true meaning of Wing Chun in the movie Ip Man, showing strength through strength. The signing of the international superstar Donnie Yen as the brand spokesperson represents the fast lane of Tao Yuanshuai Ceramics’ brand strategy. It fully demonstrates Tao Yuanshuai’s determination and confidence to become bigger, better and better in the field of ceramic tiles. It also indicates that Tao Yuanshuai Ceramics will start a new business A new chapter in brand strategy.
