“Ganban”, a rising star in the building materials industry that has attracted much attention and sought after, has been making great progress and developing rapidly, and its domestic production scale is also expanding day by day. Recently, the media broke the news that Guangdong Zhongyan New Material Technology Co., Ltd. (hereinafter referred to as: Guangdong Zhongyan) made its outdoor debut in Times Square in Manhattan, New York, USA on April 15 with the concept of "whole-house customized slate". This signal heralded the Chinese slate's clarion call to enter the international market. This move attracted media attention. Widespread attention has been paid to why Guangdong Zhongyan, as a new category manufacturing company, has entered the global market so quickly. This has surprised many terminal operators who have not heard of Guangdong Zhongyan. Reporters also walked into Zhongyan with such a question mark. Solve doubts for readers.
Introducing cutting-edge equipment and technology Polishing high-quality products
It is reported that since its establishment, Guangdong Zhongyan’s development speed has amazed the industry, setting the best in many industries. It has reached strategic cooperation with Italian Sacmi and introduced Italian Sacmi original imported slate production lines, using imported materials from Spain and Italy. For glazes and inks, we have reached close cooperation with well-known brands such as Taolixi Group and Itaga Group to create a road for localization of imported slate slabs made in China, ensuring that the manufacturing of products ranks at the forefront of domestic and foreign standards.
The person in charge of the marketing department of Guangdong Zhongyan revealed that since the birth of domestic slate in 2016, it has attracted the attention of corporate executives. Through in-depth research and study in the past three years, we have a clearer understanding of the manufacturing and performance of slate. As a new material category, slate board fully meets market demand, and Zhongyan’s senior management has a corporate blueprint for this. From September 2019 to now, within 6 months, not only has it been successfully mass-produced, but it has also achieved full-scale production, and it has become a rock slab manufacturing enterprise that has begun to take shape.
Make a decision before taking action, accumulate a lot but make little progress
Mr. Su Shaoheng, chairman of Guangdong Zhongyan, said bluntly: “Development requires a forward-looking vision and the ability to see the industry development trends in the next 3-5 years.Towards. Enterprises can only truly increase investment, continuously improve their technical strength, gain a deep insight into market changes, meet market demands, and then lead the development of the industry." It is not difficult to see that Guangdong Zhongyan pays attention to slate and also carefully plans the future of the enterprise.
It is said that if a worker wants to do his job well, he must first sharpen his tools. Guangdong Zhongyan production base is equipped with SACMI continuous roller press, SACMI 18-channel inkjet machine, LB full-body cloth machine, and SACMI dry digital glazing The production line of the machine has been successfully put into mass production. It is the first company to have multiple SACMI equipment slate production lines. This also marks that China's slate manufacturing has entered a new stage, bringing it closer to the slate manufacturing industry in Spain and Italy. corporate distance. Each step taken is intended to contribute a small amount to the development of China's home slate and make China's contribution to the development of global home slate.
Guangdong Zhongyan New Material Technology Co., Ltd. owns two main brands, No. 1 Star Rock and Chuangwu Slate, with sales growing rapidly. The sudden epidemic in 2020 has not slowed down the pace of development. Behind these impressive results , is a manifestation of the strategic vision of the helmsman of an enterprise. Guangdong Zhongyan is at the forefront of the stone slab industry in terms of investment in equipment, technology and talents, seizing the pace of the development of stone slabs and catering to market demand.
All these results are just the beginning of Zhongyan, and even the first step has not been completed. The subsequent investment and market strategy will be more worthy of attention. The relevant person in charge of Guangdong Zhongyan continued: "Guangdong Zhongyan is working hard to become the leading brand in the slate category. If it wants to stand side by side with the top international slate brands, it needs to continue to introduce new things in various innovation dimensions. At this time, Zhongyan Yan is still a long way from the Zhongyan we want to build.”
Consolidate slate manufacturing and lead the trend in building materials and home furnishings
During the reporter’s conversation with Zhongyan’s senior management, the reporter also talked about some of the company’s specific implementation strategies, saying that Zhongyan will use its manufacturing advantages to make the slate boards more comprehensive and stronger, and gradually promote the size and specification of application sites based on market demand. The matching of different types of thick and thin rock slabs, the improvement of the application space color system, the special customization of application scenarios, etc., through planned and step-by-step implementation, solidTo lay a solid foundation for the quality of slate manufacturing, strictly control quality, first meet the needs of the market, and be a leader in creative building materials and home furnishings, Guangdong Zhongyan is willing to be the most cost-effective quality manufacturing enterprise in the slate field in the global building materials industry. .
Cross-border new thinking creates new opportunities
According to the "China Home Decoration Industry Market Forecast and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, it is predicted that after 2020, the market size of China's home decoration industry will reach 2.6 trillion yuan and will maintain an annual growth rate of about 7%. average compound growth rate. Faced with such huge market potential. The market is facing the current dilemma of the epidemic. What kind of brands are worthy of consumers' trust? Guangdong Zhongyan leads a new round of home consumption quality upgrades with cross-border customized slate and pan-home furnishing thinking, empowers the overall home furnishing taste image improvement, and takes advantage of the trend to create new opportunities.
When the reporter mentioned "Guangdong Zhongyan's appearance in Times Square in Manhattan, New York, USA", the person in charge of the marketing department confidently told the reporter that Guangdong Zhongyan's investment and advancement speed in the field of home slate are the reason why the company's senior management is optimistic about and firmly believes in slate. development prospects, and use practical actions to contribute to the advancement of China's rock slab quality manufacturing. This appearance at Times Square in Manhattan, New York, USA, serves as a voice for China’s slate industry in the international market, and encourages and urges Guangdong Zhongyan to work harder to make slates better. For the future development, Guangdong Zhongyan will definitely stick to its original aspiration and forge ahead. , do a good job in China's Zhongyan, do a good job in the world's rock slabs, and provide more cost-effective rock slabs for the global market.
(This article is provided by the enterprise)
