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Strong brand | Build brand competitiveness with upward power, the first-line ceramic brand is so strong!

Release time:2024-11-11click:0

Wen/Shu Tong

Rely on your upward strength and strive to become a strong person in the pottery world. After fierce online voting in the early stage and strict and fair selection in the later stage, Zaiqiangpai Ceramics, which has strong productivity and perfect product system, participated in the 2020 "Architecture Ceramics" hosted by the China Building Decoration Association, hosted by the Material Application Branch of the China Building Decoration Association and the China Ceramics Network. It stood out in the selection of "Top Ten Brands of Sanitary Ceramics" and won two heavyweight awards of "Top Ten Brands of Ceramics" and "Top Ten Brands of Modern Bricks", adding a strong mark to its honor book.

As one of the strong brands of Jinduo Enterprise, Qiangpai Ceramics was founded in 2007 and is headquartered in Foshan, Guangdong. It is a Houlang brand that values ​​youth and youth. With abundant funds, advanced equipment and technology, Qiangpai Ceramics strictly implements refined production management and quality control, adheres to the spirit of craftsmanship and innovation, and gradually develops into an innovative green ceramic intelligent company integrating R&D, production and sales. Build a business.

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Innovate and create first-line brands

Since its establishment, Qiangpai Ceramics has always insisted on building the core competitiveness of the brand with "upward power", comprehensively building the "Qianpai" spirit of strong product competitiveness, strong brand reputation, and strong corporate development capabilities, and established a pragmatic and hard-working spirit. With a strong corporate style, we strive to build a first-line brand recognized by the industry and market with an innovative spirit.

In the process of implementing the brand strategy, Qiangpai Ceramics adheres to the butler-style service concept of "whole-house design and home service" on the basis of focusing on brand positioning and product system, continuously strengthens channel construction and user services, and wholeheartedly serves Provide high-quality home design and product services to users around the world.

The positive brand concept and innovative spirit have given wings to the development of Qiang brand ceramics. Today, Qiangpai Ceramics has more than 300 marketing outlets and nearly 500 brand stores across the country. Its service outlets have radiated to third- and fourth-tier cities, becoming a base for continuous upgrading of brand services; in addition, it also relies on high-quality products and strong The service has achieved outstanding results in the field of engineering, and has successfully provided products and services for super projects such as the Guangdong Olympic Sports Center and the Panzhihua Iron and Steel Group Headquarters Jinmao Building.

As our country's economy enters a new stage of high-quality development, people's consumer demand is also constantly escalating. This year, under the continued impact of the sudden COVID-19 epidemic, consumers have further increased their emphasis on health. Qiangpai Qiangpai Ceramics has launched a series of "ecological porcelain tiles". When the ecological porcelain tiles come into contact with water molecules in the air, the water can be ionized to generate negative ions. The negative ions can not only purify the air by increasing the content of negative oxygen ions in the air, but also degrade formaldehyde and benzene in the air through electrolysis. and other harmful gases. Ecological porcelain polished bricks also have many advantages such as beautiful and rich colors, delicate texture, brick whiteness as high as 55°, hard and wear-resistant, acid and alkali resistance, weather resistance, and strong anti-fouling. They are very popular and loved by dealers and users.

Qianpai-Ecological Porcelain Tiles Series

Qianpai-QPlus1200X2400mm rock slab series

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Pay tribute to the craftsmen and strive to create a domestic brand

Qiangpai Ceramics takes the needs of consumers as the highest standard, strives to become a domestic brand, keeps up with fashion trends, adheres to product quality, and provides comprehensiveMake every product wholeheartedly, serve every family well, and bring a better life to consumers.

Under the guidance of this concept, Qiangpai Ceramics has made every effort to promote the "Salute to Craftsmen" series of projects in recent years: In 2018, it launched the "Salute to Craftsmen" campaign for the first time; in 2019, it launched the second season of "Salute to Craftsmen" Activity. It is particularly worth mentioning that the 2019 "Salute to Craftsmen" event traveled to 31 cities in 14 provinces, attracting nearly 3,000 foremen to participate. In these activities, Qiangpai Ceramics traveled through different cities, built bridges with 3,000 foremen, and inherited the mark of ingenuity that Qiangpai has adhered to over the years.

Through the "Salute to Craftsmen" activity, Qiangpai Ceramics has intensively cultivated craftsman channels and held nearly a hundred "National Foreman Skills Exchange Meetings", "Top Ten Good Craftsman Selection", "National Foreman Chief Lottery", "Me and Me" Marketing activities such as "Artisan's Story", create a channel service platform, implement new marketing potential channel construction, and further enhance branded services and brand reputation with standardized platform management and service output.

Stand at a new starting point and achieve a new leap forward. I believe that Qiangpai Ceramics will be able to move forward with good reputation, work steadily, continue to improve, and become more and more stable and stronger on the road of brand development!

Author: Shu Tong

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