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On December 8, "Trendy national brands for a win-win future" Jinduo Ceramics Northeast Wealth Summit was grandly held at the Primus Hotel in Shenyang Greenland! Jinduo Ceramics Brand General Manager Yan Lijian, Jinduo Northern Region Director Shen Guohui, Jinduo Planning and Promotion Department Director Cheng Xiaoli, Sohu Focus Home Executive Director Xu Jun, Jinduo Shenyang Warehousing Center Consultant/Jinzhou Jinduo Ceramics General Manager Wu Shixin, Jinduo Jinduo Ms. Wu Liyuan of Rudder Ceramics and hundreds of intended franchisees gathered from all over the Northeast attended the meeting to discuss the code of wealth in the new era and outline the vast "money" scene of sailing the business world.
Shenyang Warehouse Center
In the morning, the intended franchisees went to the Minnan Stone City in Shenbei New District to inspect the Shenyang warehousing center covering an area of more than 3,000 square meters. They had an in-depth understanding of Jinduo's products, exhibition hall decoration and brand image, and fully affirmed Jinduo's products. Rudder’s brand strength and Shenyang warehousing center’s operating model.
Trendy national brand for a win-win future
After the luncheon, everyone went to Shenyang Greenland Primus Hotel to attend the "Trendy National Brands for a Win-win Future" Jinduo Tile Northeast Fortune Summit. In view of the brand strategy and investment assistance that the intended franchisees are most concerned about, the personnel of each brand gave detailed answers one by one from the dimensions of brand introduction, development strategy, marketing system and assistance policies, and gave the guests present a "stimulant" to join Jinduo. .
At the beginning of the meeting, Jinduo Ceramics Brand General Manager Yan Lijian took the lead to deliver a speech, on behalf of all Jinduo brand colleagues, to all the guests, media friends, and dealer friends attending this wealth summit A sincere welcome.
The big picture determines the big development. Mr. Yan showed everyone the marketing trends and directions of Jinduo in recent years from the perspective of brand development strategy. For example, the research and development and promotion of new products and the digitization of corporate business information have achieved good results, comprehensively improving the company's business management, Brand communication, brand promotion and the ability to reach end users with precise traffic and conversion.
At the same time, Shenyang BranchThe company is an important part of Jinduo's strategic system. Wu Shixin, who is currently working as a consultant for Shenyang Warehousing Center, has been operating Jinduo Ceramics in Jinzhou for 14 years. His successful experience of creating a sales share of tens of millions has created a monument of brand honor. This wealth summit aims to fully consider the business pain points of partners at the source, hoping to advocate and introduce a "0 inventory, light entrepreneurship" wealth cooperation model. Create a new sales situation and achieve a win-win situation.
"In 2021, we will continue to focus on leading our distribution partners to move forward and surpass the past through systematic brand development thinking, business models, and a practical store transaction atmosphere!"
At this summit, we also specially invited Xu Jun, executive director of Sohu Focus Home Furnishings to give a speech. From the perspective of a senior professional media person, he shared his views on domestic products and their different commercial values. .
First of all, Mr. Xu once again certified the strength of Jinduo Foshan’s major brand. During his three years with Jinduo, he interviewed many Jinduo dealers (such as Xingyi, Panzhihua, Chongqing, Changsha, Taiyuan, Wuxi, etc.). Their personal business experience and unique insights aroused the guests present to think deeply.
Only those who love to work hard will win. Behind every hard-working Jinduo person is the recognition of products and services from countless consumers. Join Jinduo, a good platform, and build a better future together.
With a history of 28 years, Jinduo rides the wind and waves and remains at the forefront of the trend. Keeping pace with the times, not only terminal store displays, but also customer-facing transaction models and new media outreach to potential consumers have been adjusted and upgraded. It loudly declares that this is a young domestic brand, a "preserved and different" Golden Helm.
In view of the pain points, difficulties, and blocking points of the current market business environment, Director Cheng Xiaoli of the Planning and Promotion Department succinctly pointed out the core focus of sales process and channel expansion in store landing marketing, and introduced marketing tactics to dealers. planning matters. She suggested that dealer friends should dig deeper in the areas they are good at and try in the areas they are not good at.
Nurture business, protect business, and more importantly, keep business alive. This is not only a slogan, but also Jinduo’s attitude towards this Northeast Investment Summit. Young brand management ideas, store profitability, and efficient team assistance are the solemn guarantees given by Jinduo to every wealth partner.
Subsequently,Wang Yue, manager of Jinduo Sales DistrictHuawill introduce Jinduo products to everyone.
Manager Wang comprehensively demonstrated the charm of Jinduo's products to the guests present from two perspectives: core advantages of the product and appreciation of each series of products. Combining market feedback and mainstream product trends, Jinduo continuously upgrades its product structure and launches ten regular series of products, as well as fashionable rock slabs, permeable bricks suitable for drainage systems, and fire-out circle products, etc. It also proposed a targeted product plan for Jinduo in 2021 to clarify the direction of product development.
Next, two new and old Jinduo dealers with considerable business experience in the Northeast region - Wu Shixin, general manager of Jinzhou Jinduo flagship store, and Zhao Lei, general manager of Chaoyang Jinduo flagship store, appeared to share their experiences with the guests present. Daily store operations and brand operations.
Wu Shixin, General Manager of Jinzhou Jinduo Flagship Store
Mr. Wu mentioned that after just one hour of communication 14 years ago, he immediately confirmed the agency of Jinzhou Jinduo. From one store to five stores to leading the brand, we always adhere to the principle of "customer first" and never cheat or fake. Even during the epidemic, the order volume did not fall but increased. All of this is inseparable from the support of the manufacturer and the efforts of the team. The establishment of Shenyang warehouse is the only way to capture the Northeast. No inventory pressure, suitable for the current market environment. At the same time, it is guaranteed that Shenyang Warehouse will also strive to gain more support from the brand, achieve win-win cooperation, and jointly achieve the goal of sustainable income.
Zhao Lei, general manager of Chaoyang Jinduo Flagship Store
Mr. Zhao brings you his experience in daily store operations, which he is good at. He said that he is currently following the classic small team model. In addition to his unremitting e-sales model and community promotion, he is more importantly specializing in home decoration companies and focusing on one breakthrough. This is also a stable channel for him to occupy a certain market in Chaoyang.
SigningCeremony & Wealth Ordering Meeting
At the summit, Pulandian, Dunhua, Haicheng and Siping joined Jinduo together, and a signing ceremony was held on site.
At the same time, the headquarters also strives for great benefits and discounts for dealers or customers who order on-site. In Northern Region Sales Director Shen Guohui Mr. Shen announced the discount policy for ordering customized products in Shenyang warehouse, After the deposit preferential policy, exclusive on-site overlay policy, exclusive VIP treatment, etc., the Wealth Order Fair officially begins!
With the successful conclusion of the Wealth Summit, Jinduo Tile Headquarters and Jinduo Shenyang Warehousing Center will join hands with all new and old dealer partners to start a new career ambition and jointly create a new chapter of wealth!
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