Recently, the 6th China Brand Forum, hosted by People's Daily with the theme of "China Confidence·Brand Power", was held in Beijing. The forum released the list of winners of the "2020 Chinese Brand Innovation Cases". Hengjie relied on its innovation For its comprehensive performance and continuous innovation capabilities, it was rated as "Chinese Brand Innovation Case".
The organizer of the China Brand Forum stated that the selection of "2020 Chinese Brand Innovation Cases" aims to explore innovative elements in brand building and allow outstanding Chinese brands to stand out.
Continuous innovation is Hengjie’s mission and also Hengjie’s daily work form. As a benchmark brand of new domestic products for home furnishings, Hengjie is advancing step by step and taking the lead in brand innovation.
Products are the foundation of a brand. At Hengjie, every upgrade of product experience is related to the progress of technological innovation.
Hengjie smart double-Q toilet is associated with many core technologies such as one-touch knob, instant hot water, water vortex flushing, intelligent flip cover, Hengjing sterilization system, etc.; Hengjie wood alloy bathroom cabinet is associated with "wood alloy" "Innovative materials and process technology; Hengjie New Wing Platform Shower is related to Leoxygen technology and one-button switching technology; Hengjie Yizhi shower room, which is ready to buy and install, is related to aviation aluminum technology and adjustable distance technology... …
At Hengjie, behind product innovation is a systematic R&D innovation platform. Through years of intensive cultivation and accumulation, Hengjie now has a full-category R&D and innovation center. The R&D center laboratory of more than 4,000 square meters has been recognized by the national CNAS laboratory, and has accumulated nearly a thousand core sanitary ware patented technologies; Hengjie has also Relying on its leading edge in intelligent manufacturing research and development, it has not only become the first drafting unit of the "Smart Toilet" industry standard, but has also undertaken special research work related to national and industry standards for many times, and has participated in more than 50 national and industry standards. framer. It can be said that today's Hengjie has become a high-level representative of China's sanitary ware technology.
As the home furnishing market matures, customer service has increasingly become an important dimension in evaluating brand value. How to improve customer service experience through innovation has become the direction of Hengjie's research and upgrade.
Relying on 3,000+ service outlets across the country, Hengjie has established and continuously improved the 1350 (for you for life) service system with consumers as the center, ensuring that consumers can enjoy full worry-free service; in the era of smart bathrooms, Hengjie is leading the industry The first to propose a complete smart toilet machine "six years ago"The long service commitment of "Warranty" gives consumers more peace of mind when purchasing smart toilets.
In 2020, in order to help Chinese families use bathroom products normally without leaving home during the epidemic prevention period, Hengjie relies on more than 10,000 Hengjie professional service engineers to launch "Hengjie Online-Bathroom 24-hour Remote" for household users across the country, regardless of brand. Worry-free service”.
In order to further promote the popularization of smart toilets with practical actions, Hengjie launched the "Smart Toilet Replacement Service Standards and Processes" and participated in the release of the "Smart Toilet Installation Specifications" as the drafting unit of the China Household Electrical Appliances Association. "Toilet Installation Specifications" to promote the solution of service pain points in the smart bathroom industry and upgrade the service experience of smart toilet consumers.
The creation of a new domestic product brand image for home furnishings is inseparable from innovative brand dissemination and communication.
In the context of cultural and consumer confidence, Hengjie uses digital marketing to help shorten the distance between Chinese people and new domestic products for home furnishings: it jointly launches the "New Domestic Products Intelligent Manufacturing Plan" with high-quality platforms such as Wu Xiaobo Channel and the Forbidden City Palace Culture to create "local products". "Fashionable Products" and as the only representative of the home furnishing industry to cross-border appearance in the International Fashion Week, launched the "National Fashion Style Life", "Quality and Beauty in China·Looking for Beauty Products" designer activities, and collaborated with Dragon TV's "Dream Renovator" for the fourth time... these Innovative marketing has made Hengjie the "most Chinese" bathroom brand in the minds of consumers.
In the post-epidemic era, Hengjie's brand communication has become more professional and warm: it has released more than a hundred new products in the "One Product for Every Family" guardian series at "Home", and cooperated with many authoritative expert-level platforms and experts such as NetEase Health and Dingxiang Doctor. It continues to export the "Guard Plan" for Chinese families' bathroom life, and releases the industry's first "Bathroom Space Antibacterial White Paper" to protect the health and safety of Chinese families with professionalism and quality.
If innovation in the fields of products, technology, services, and communication is a visible "skill", then invisible but ubiquitous values are the "Tao" that governs all innovative behaviors.
What Hengjie has always insisted on doing is the construction of corporate culture and core values. Unlike most companies that keep their values in slogans, Hengjie places more emphasis on institutionalized implementation. Hengjie proposes "customer satisfaction, employee satisfaction, shareholder satisfaction, social satisfaction"quo;'s core values, through the practical implementation of these "four satisfactions", will promote the integration and coordination of the Hengjie Group's overall system, better implement the new strategy, and give Hengjie a stronger comprehensive competitiveness.
It is also the advocacy and implementation of the "Four Satisfaction" that Hengjie, as a new domestic benchmark brand for home furnishings, will grow more healthily and steadily.
The transformation from a manufacturing power to a brand power is the only way to go. Only through innovation can we drive the sustained and high-quality development of Chinese brands. Only through innovation can we strengthen Chinese design, Chinese creation, and gather Chinese strength.
The current market environment for Chinese brands, although facing uncertainties and challenges, also implies more opportunities for transformation and upgrading. For the growing number of consumers, brands cannot stick to the past and must regard innovation as the key to the future. As the only new domestic home furnishing brand selected into People's Daily's "Brand Power Plan", Hengjie will continue to adhere to quality and innovation, continue to enrich the connotation of Chinese brands, and continue to create a higher quality of life for Chinese consumers.
