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The 1916 tile brand dominates Guangzhou South and Shenzhen North, with millions of matrixes and tens of millions of exposures!

Release time:2024-12-02click:0

As a high-profile brand in the industry, 1916 Tiles will fully kick off its brand building campaign in 2021, with a huge investment of millions in matrix, forming a powerful online + offline brand communication matrix, covering important sites in first-tier cities. Further enhance the brand influence of 1916 tiles and promote the rapid development of the brand!

On April 6, 2021, 1916 tiles were officially signed and put into prime locations at Guangzhou South Railway Station and Shenzhen North Railway Station, seizing the high-speed rail media platform, witnessing "China's popularity" with "China Speed", driving growth with quality manufacturing, and becoming a " "Intelligent Made in China" contributes the backbone. The Million Media Matrix is ​​launched across the board, covering tens of millions of exposures. This cross-border strategic cooperation takes advantage of the industry's gathering momentum to witness the official start of the 1916 brand upgrade.

▲1916 Ceramic Tile Sales General Manager Chen Yujuan signed a strategic agreement with Gaotie Media Agreement

As China's new business card and a symbol of the strength of a great power, high-speed rail is not only an important symbol of the improvement of the country's comprehensive strength, but also a window for China's national brand to go global. 1916 tiles go hand in hand with high-speed rail stations in first-tier cities, which is of great value and far-reaching significance to brand communication. This huge investment has built a new matrix for brand promotion and will once again add strong impetus to brand communication in 2021. With the acceleration of high-speed rail, consumers will feel the brand power of 1916 tiles.

▲1916 Tile Chairman Wang Can and the brand’s senior executives join hands with Gaotie Media Kick off the Million Matrix

In order to maximize the effectiveness of high-speed rail station advertising, 1916 tiles have seized the high ground for brand communication. Eye-catching light box billboards are installed in the entry and exit halls and waiting platforms of Shenzhen North Railway Station and Guangzhou South Railway Station. The main visual of the 1916 tile brand, the unique youthful brand VI and the clean and bright high-speed rail station complement each other, giving consumers a strong visual impact, deeply imprinting the brand in the minds of consumers, and making everyone who passes by. NoStop by your own initiative.

▲1916 tiles are launched at Shenzhen North Railway Station< /span>

▲1916 tiles dominate Shenzhen North Railway Station< /span>

The 1916 tiles have landed in Guangzhou South Railway Station, which has become another mainstream media communication platform, seizing the prime advertising space in the high-speed rail station. No matter in the prime high-passenger flow areas such as the platform, waiting hall, ticket gate, etc., it has set off a wave of eye-catching blue A whirlwind that "dominates the screen", with a luxurious lineup and shocking scenes! Use all-round and three-dimensional communication methods to accurately reach more consumers traveling from north to south, and ride on the proud "China Speed" to promote the rapid upgrading of the brand.

▲1916 tiles open screen refresh mode at Guangzhou South Railway Station

▲1916 tiles made a wonderful appearance at Guangzhou South Railway Station< /span>

The big picture creates big brands, and the big strategy empowers big brands. While making good products, 1916 Tiles continues to consolidate brand building and quickly enhances brand awareness and popularity through high-speed rail, anti-aircraft artillery, new media, and online and offline three-dimensional dimensions. Make every effort to create a new chapter of brand strategy upgrade, and continuously empower and assist 1916 tile dealers to build strong operations.

2021 is undoubtedly a year of new journey and vigorous development for 1916 Tiles. It is a critical period for the brand strategy upgrade of 1916 Tiles. future, 1916 tiles will continue to convey the brand concept in depth, convey the brand attitude to consumers with the help of elite-gathered high-speed rail station advertisements, enhance brand empowerment, empower dealers to build momentum, achieve win-win cooperation, and create healthy and fashionable products for consumers. Quality life continues to crown the rapid development of the brand.

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