On July 20, 2021, the much-anticipated Foshan Tanzhou Exhibition kicked off in the midsummer of July. The opening ceremony of unprecedented scale and fiery scenes completely broke through the haze of the epidemic in Guangzhou. At this exhibition, KIMS brought its new crystal diamond slate, tactile slate (digital carved glaze), core thin slate, Morandi color slate and engineered slate to its booth 403C in Hall 4. The booth was extremely popular.
At the Tanzhou Exhibition in the same period last year, KIMS slate, which participated in the exhibition for the first time, demonstrated its company's R&D and manufacturing capabilities with its "large size" and "super flat" phenomenon. Three months ago, KIMS slate's over 4,000㎡ all-rock exhibition hall was completed in Foshan, serving as the global marketing center for KIMS slate. It also launched 2.5mm core thin slate and 3.0mm tactile slate simultaneously, attracting the attention of the industry again. Sign a contract with a dealer.
Nearly a hundred KIMS products are stunning at Tanzhou Exhibition
Full process, multiple specifications, multiple thicknesses
At this Tanzhou Exhibition, KIMS slate is positioned with a new design that is young, fashionable, and international, and showcases its "complete all-rock system" products. It mainly promotes 4 major series, 5 thicknesses, and 6 major Nearly a hundred new products with specifications and 7 processes were unveiled, attracting many dealers, designers, engineering customers, media people, prospective customers and domestic and foreign peers to come for tasting and negotiation.
KIMS rock slabs are extraordinary
The first live broadcast of the exhibition reached 96,000 views
Won the TOP3 Decorative Slate Brand Award
On the first day of the launch, Tencent Home Intelligent Manufacturing Alliance anchor YOYO and KIMS R&D Director Luo Cijun collaborated for the first time, delivering a close live broadcast explanation to online audiences. The traffic in the nearly 40-minute live broadcast reached 9.6 Ten thousand. To watch the replay, please click on the video link below.
At the same time, congratulatory applause came from Guangzhou, 40 kilometers away from Tanzhou. KIMS slate won the "Top 3 Decorative Slate Brand" award at the 2021 China Construction Expo (Guangzhou).
On the second day of the event, a delegation led by Zhong Liangsheng, President of Huizhou Zhanjiang Design Power, entered the KIMS Slate Exhibition Hall to experience the texture charm of KIMS Slate products up close. KIMS Design and Creative Director Yin Tianbao explained the product story throughout the process and conducted on-site design exchanges. Designers gave high praise to KIMS’ tactile slate, Morandi slate and core thin slate. In particular, the unique material expression of tactile rock slabs, which look like wood and cloth, are no longer limited to the original understanding of rock slabs, giving designers greater room for imagination in creation.
What products did KIMS bring this time that attracted so much attention? The editor will show you the appreciation.
Morandi Colors
Young Fashion
Since the birth of slate, due to the limitations of production technology and application, slate products have been monopolized by a single color palette of black, white and gray. This phenomenon has gradually been broken. In recent years, the Morandi color system, which has been popular in the field of ordinary ceramic tiles, is favored by designers and young users. Now it has spread to slate, giving slate more fashionable, younger and more cutting-edge application possibilities.
KIMS slate's new Morandi color slate is not only a new "high-end color", but also a rich range of colored slates, mainly 3mm and 6mm thick. 11 models are displayed this time, KIMS There are 36 models in total, which can be easily and freely matched. They are widely used in background walls, customized parapets, refrigerator doors, customized home spaces, kitchen and bathroom door panels, etc.
Crystal Diamond Slab
Newly launched
Since this year, the application of crystalline glaze in slate has gradually been recognized by consumers. However, due to the high technical threshold, there are only a few companies with the ability to produce it. KIMS is different from the whole-surface crystal distribution on the market. It adopts the dry-grain underglaze crystal distribution process to follow the grain and accurately position the crystals, making the texture and texture of the slate more similar to the effect of natural stone. When the light is refracted through the crystals of the crystal diamond plate and enters the line of sight, it is as dazzling as a diamond shining.
Tactile rock slab
Texture and warmth
Tactile rock slabs with three-dimensional effects are very technically difficult. In April 2021, KIMS was the first to develop and mass-produce 6mm and 3mm digital carved glazes (digital molds) - tactile rock slabs. It has passed the authoritative appraisal by the expert group of Guangdong Ceramics Association and reached the domestic leading level. Today, there are only a handful of companies in the world that use digital mold technology on 3mm ultra-thin rock slabs.
KIMS has developed and produced digital carving glazes (digital molds) of different colors with various effects including wood grain, stone grain, cloth grain, leather grain, etc. - tactile slate products, and they truly imitate stone statues in both visual and tactile senses. , imitate wood like wood, imitate cloth like cloth...
Ultra-thin rock slab
Thinner, big difference
KIMS exhibited 3mm ultra-thin rock slabs this time including digital matte fine dry particles, digital carving glaze (digital mold), metal rollers and other processes.
3mm ultra-thin rock slab is one of the thinnest rock slab thicknesses currently popular in the industry. KIMS has mass-produced 3mm ultra-thin rock slabs with ultra-hardness and ultra-high toughness, and has many technological effects as mentioned above. The thickness of KIMS ultra-thin rock slabs is not limited to 3mm. In April this year, we also released and mass-produced a series of 2.5mm ultra-thin rock slabs to expand the use of ultra-thin slabs.
In addition to the above-mentioned series of products, we brought four products with difficult hair colors: cloisonné, crystal amethyst, ambilight, and Prada green to this exhibition, showing blue, purple, and black. The bright effect of black, green and greener reflects the interest in colorThe important technical core of control.
Cloisonne, Crystal Amethyst, Ambilight, Prada Green
In addition, through the comparison of many different processes and different sizes, it shows that KIMS Slate, as a rock slab R&D and manufacturing demonstration enterprise with the most complete process R&D glaze line, has the strength to create more different textures and meet market demand. rock slab products.
KIMS multi-process rock slab
New specifications, “tile-like” slate
Let more consumers use rock slabs
For a long time, slate has been considered a new species and defined as a new dark horse for cross-border applications. However, it is difficult for end consumers to pay for it, and it is difficult for major brands to increase sales. With the development of slate, the "tile-based" slate is now a boon to consumers. Compared with ordinary ceramic tiles, the problems caused by excessive specifications are difficult to install into homes, high processing and paving costs, troublesome transportation, and high floor prices of slate slabs, which have always restricted the popularity of slate slabs.
As a result, the 800×2600mm ceiling-to-ceiling background wall slate has reached a climax of development, but the market for more floor-to-ceiling tiles is still traditional ceramic tiles. KIMS Rock Slabs has launched a new 1200*1200mm rock slab product, which allows dealers to feel the convenience of service and allows consumers to enjoy high-quality rock slabs.
1200×1200mm new specification rock slab
The newly launched 1200×1200mm specification rock slab that can be floor-mounted and can be infinitely connected. This specification will greatly reduce the high cost of intermediate links such as transportation and paving, and cater to the needs of a larger end market.
In addition, KIMS also launched 1000&tim this timees; The engineering customized specifications of 2700×6/9mm and 1000×3000×6/9mm can be used in a wide range of engineering fields.
New marketing model
Send samples, help with design, help with training, and apply for decoration
With its strong slate production strength and service capabilities, KIMS has fully blossomed in home customization, background walls, home appliances, suspended ceilings, ceramic tiles and other channels.
In terms of marketing, KIMS stone slab investment is currently focused on specialty stores and implements a city-wide protection policy. A complete set of dealer assistance policies has been formulated; the decoration store has a dedicated design team to help with the design; the business school provides systematic training to help dealers learn to sell slates; the construction of a specialty store can also reimburse decoration expenses.
In response to the problem of the implementation of slate slabs in terminals, KIMS is currently solving the problem through cooperation with third-party professional institutions, and will promote the slate slabs to a broader market in the future.
