On November 17, the 8th China International Aging Industry Expo concluded successfully at the Poly World Trade Expo Center in Guangzhou.
Guanzhu Tile, with its "graphene intelligent control heating tiles (rock slabs/dining tables)", "Huamai The three major system products of "Series" and "Anti-skid Bricks" were exhibited at the exhibition. With high-quality domestic products, we provide products and comprehensive solutions for the "healthy living home" of the elderly and the elderly industry.
According to statistics from the Forward-looking Economist: from 2010 to 2018, the scale of my country's senior care industry increased from 1.4 trillion yuan to 6.6 trillion yuan, a growth rate of 371.4%; it is estimated that the scale of my country's senior care industry in 2030 will reach 22 trillion.
In recent years, Guanzhu Ceramics has been making frequent moves after the brand has been upgraded. "National trend, cultural creativity, pop-up, little red brick..." With a series of trend-setting brand innovation actions, it frequently interacts with consumers and establishes a young and fashionable brand image on the consumer side.
At first glance, Guanzhu, who is active at the Aging Industry Expo, looks at Weihe: How come the young Guanzhu is also going to enter the aging market? Want to target the 22 trillion elderly care industry scale market? So, what exactly is the aging market like? What is the significance of Guanzhu Ceramics's operation?
NO.1 There are about 180 million elderly people in China, and their quality of life should be taken seriously
According to the "China Development Report 2020: Development Trends and Policies of China's Aging Population" (hereinafter referred to as the "Report") released by the China Development Foundation, since China entered an aging society in 2000, the proportion of my country's population aging has The degree continues to deepen.
In 2020, there were approximately 180 million elderly people aged 65 and above in China, accounting for approximately 13% of the total population. If 60 years of age and above are used as the standard for delineating the elderly population, China's elderly population will be even larger, and there will be close to 500 million elderly people by 2050.
△Ceramic Information founder Yu Zhenrong (second from left) looks at the Guanzhu booth Exhibition
With such a large elderly population, their healthy life in their later years deserves the full attention of every capable and responsible national brand. "Guanzhu Ceramics is determined to endorse the national brand of Chinese ceramic tiles and contribute to building a better life for Chinese people." Guanzhu Ceramics The aging market in which it participates this time is ultimately its national responsibility as a major brand. and meeting consumer demand.
Caring for the quality life of the elderly is the embodiment of the social mission of Guanzhu Ceramics as a national brand, and it is also Guanzhu Ceramics The ability and responsibility to provide product solutions for the aging industry with high-quality domestic products. Contributing to the quality life of the elderly is also an inevitable choice for an excellent company to respect the market and meet market demand.
NO.2 brings three major systems of classic products to the exhibition to bring good news to the elderly
To this end, Guanzhu Ceramics selects classic products from its three major systems to undertake the construction of aging Participate in this exhibition through human quality, healthy living and home solutions.
In other words, the product is the carrier, and the plan undertaken is the real participation model. Guanzhu CeramicsIn recent years, it has been participating in industry exhibitions to undertake the creation of system solutions for healthy living homes. The same goes for participating in the aging exhibition this time. The three major system products of "graphene intelligent heating tiles (rock slabs/dining tables)", "Huamai series" and "anti-slip tiles" take care of the health and quality of life of the elderly from three aspects: health care, spiritual life and safety performance. need.
Graphene intelligent heating tiles: knowing the cold and warmth, providing warmth
It is reported that Guanzhu graphene intelligent heating tiles were developed by Guanzhu Ceramics after 5 years of technical research and development. It is a triple composite of Crown Bead Tile + graphene heating chip + environmentally friendly insulation board (including high-density reflective film) New technology heating products. In general, this product has three core advantages: achieving surface heating, intelligent temperature adjustment, antibacterial and safe.
The heating is planar, releasing far-infrared rays that are similar to the sun and easily absorbed by the human body, meeting the physiological needs of the human body for keeping feet warm and head cool; an independent temperature control switch can be set up in each room through wired and mobile APP control methods , freely adjust the temperature; in addition to heating, Guanzhu graphene intelligent heating tiles also have the health function of inhibiting bacteria, and the safety guarantee of waterproofing and leakage prevention, and can be used on floors, walls, desktops, etc.
It can be said that it is a safe black-tech product for the elderly’s winter heating and health care. It is a product that understands cold and warmth and provides warmth.
Huamai series nourishes the spiritual life of the elderly with cultural and creative culture
The Huamai series is a joint product launched by Guanzhu Ceramics and the People's Daily Cultural Innovation China Trend Communication Project The space, whether it is "Dragon Vein of Kiln Treasures" or "Impression of Dunhuang", has a profound traditional cultural heritage.
The products are displayed at home, and while the elderly taste and observe them, they are subtly nourished by culture, which can bring spiritual joy to the elderly life.
Anti-slip bricks, original anti-slip materials improve the "safety level" of your home
Anti-slip bricks, as a necessary product for the elderly's homes, bring undoubted home safety to the elderly. It is an independent New anti-skid products developed by the company.
This technology uses uniquely developed anti-slip and wear-resistant materials to comprehensively improve the friction texture of the product surface, making the anti-slip level R11, anti-fouling and wear-resistant. Comprehensively improve the "safety level" of the home, making it truly non-slip and ensuring the safety of the elderly.
These three major system products were launched at different stages of the development of Guanzhu Ceramics. Among them, the graphene heating brick series and anti-skid brick series have been repeatedly verified by the market and are mature and high-quality functional products. It is especially in line with the needs of the elderly for healthy and quality life at home.
NO.3 Participate in the integration of the big market with strong brand accumulation
Guanzhu Ceramics The relevant person in charge of the brand revealed: A big opportunity in the elderly market has arrived, but to undertake this The macro profit in the wave market requires a solid foundation of accumulation and strength. After all, the elderly are not children. They have the ability to distinguish and express whether their experience is good or bad when using a product.
Guanzhu Tiles has a history of 28 years. As the leading brand of Foshan's leading manufacturing company, Guanzhu Ceramics's manufacturing strength and technological innovation strength are second to none.
In the past October, its group company's 4.0 double-layer kiln slate production line was ignited, marking the addition of a new bloodline to its world's most advanced intelligent green ceramic slate production line.
So far, its intelligent green ceramic slate production lines have reached 8. At the same time, in November, the unveiling ceremony of the headquarters of its group company’s Contemporary Ceramics Research Institute was held, marking another peak in its scientific innovation.
Today, Guanzhu Ceramics brand has upgraded its dimension. It is the brand image that presents a youthful look, and the heavyweight is the behavior. The national brand of Chinese ceramic tiles and the accumulation of strength as a leading manufacturing enterprise in Foshan.
NO.4 is heading towards the 22 trillion market. Guanzhu’s participation method is worthy of thought
After the upgrade, Guanzhu Ceramics will participate in the future 22 trillion aging market with the mission of a major brand. Fusion. Its decision-making and market participation methods are worth thinking about in the industry.
First of all, Guanzhu Ceramics selected three major system products as carriers to intervene in the market, two of which One series is functional bricks, and one series is cultural and creative. Whether it is graphene heating bricks or anti-slip performance bricks, they can indeed promote the quality of life of the elderly. So, does it mean that using functional bricks to intervene in this big market for the elderly in the future is one of the ways for ceramic tile companies to intervene in the 22 trillion market?
Secondly, looking back at Guanzhu Ceramics's Huamai cultural and creative products, although in most cases the export method is A trendy way to stay close to young people. For example, space display and flash mobs, communication methods using social media, interactive objects tend to be younger, etc. But the culture itself runs through ancient and modern times and is passed down in one line, suitable for all ages. Therefore, it is natural for Huamai’s cultural and creative product series to appear in the aging market.
Can we think about: when we are planning some products, whether we can choose to extract more general planning points that cover more common features of the group for operation. In this way, the product sales adaption group is givenFewer limitations?
Third, Guanzhu Ceramics provides high-quality domestic product solutions to build a healthy and quality life for the aging population. Exhibition and communication. It should be noted that a product solution is more of a system than a single product. What it reflects is the change in brand thinking and strategy, from providing a single product to providing system solutions. From a deep understanding, it is: not only system products, but also paving, installation and even space design services, etc. Does this mean that our ceramics industry will eventually gain market share, and those who are able to provide system solutions will have a better chance?
The Guanzhu Ceramics brand has a history of 28 years. Its brand development spans almost the entire history of Chinese architectural ceramics. There have been ups and downs in the history of building ceramics, and there have been iterations among market consumer groups, but Guanzhu Ceramics has always been a trendsetter. Stand tall. The true knowledge can best be seen by setting aside the smoke and clouds of history. A brand that has crossed the torrent of history and firmly stood at the forefront of the trend, it has the most value for thinking and reference when facing the decisions and actions of the future market.
In the past two years, in the fields of cultural creativity, national fashion, design, and various professional construction fields, consumers have been able to interact with the upgraded Guanzhu Tiles Encountered by chance.
Now, people encounter it again at the aging exhibition. I believe that in the future, Guanzhu Ceramics will become more and more participants or leaders in different fields. appear more and more in the public eye. We might as well wait and see, or we might as well observe and think more.
(Author: Miaobi Shenghua)
