On March 10, the launch of the 2022 China Residential Design Effect Competition and the brand VI upgrade conference were successfully launched in the exhibition hall of Foshan Shunhui Ceramics & Slate Headquarters. Important guests of Guangzhou Design Week and many industry media attended the conference, and the atmosphere continued to be high.
(venue photos, guest sign-in)
As the aesthetic level of mainstream consumer groups is getting higher and higher, traditional home space design can no longer meet the needs of consumers, and design power has begun to occupy an increasingly important strategic position in the ceramics industry. Today, Enhancing the power of design has become an important part of improving the soft power of a brand.
New competition launched, new regulations released
Shunhui Tiles & Rock Slabs has always attached great importance to the construction of design strength. Whether it is product design or scene application design, Shunhui goes all out. In 2022, Shunhui listed design as the core development strategy of the brand, and jointly launched the 2022 "Design for Happiness-China Residential Design Effect Competition" together with Guangzhou Design Week.
("Design for Happiness" contest main screen)
This competition links to heavyweight awards and aims to empower trendy home design and promote the healthy development of design power. At the event, Wang Tinglong, general manager of Shunhui Ceramics and Slabs, delivered a speech, expressing his importance and expectations for this competition, and also indicating that Shunhui will conduct diversified cooperation with designers with an open and inclusive attitude.
(Mr. Wang’s speech)
A new event, along with new rules, how is this competition different from the previous ones? Mr. Peng Wu, General Manager of Guangzhou Design Week Project Operation Center, gave the answer. In this year's competition, service providers can use the brand posture and advertising declaration of "Design For HAPPINESS" to include 60 sets of the best design renderings for store presentation and set them as "Happiness Design Home Center" to provide consumers with Happy Designer Plan Reference.
The 2022 "Design for Happiness" Competition is of great strategic significance for brands to establish a platform for communication between service providers and designers. In order to better serve this competition, Chen Shengyou, the executive general manager of Shunhui Ceramics and Slabs, clearly explained the respective roles that brands and service providers should play as well as the promotion arrangements for the annual competition during the on-site explanation.
(Mr. Chen explains the screen)< /p>
Then the event ushered in its highlight moment. Peng Changhua, Vice President of Shuncheng Ceramics Group, Peng Wu, General Manager of Guangzhou Design Week Project Operation Center, Liu Yu, Chief Industrial Resource Officer of Guangzhou Design Week, Chen Shengyou, Executive General Manager of Shunhui Ceramics and Slate, and General Manager of Shunhui Ceramics and Slate. Wang Tinglong and Fang Huiping, assistant vice president of Shuncheng Ceramics Group, jointly opened the launching ceremony of the competition. The 2022 "Designed for Happiness-China Residential Design Effect Competition" officially set sail, and a new journey began!
(launching ceremony)
VI upgrade, brand new image
Times are constantly changing, and we must keep pace with the times. At this event, Shunhui Ceramics and Stone Slabs also met everyone with a new image, gradually becoming more and more sophisticated.The go font not only highlights the changes in the brand image, but also indicates that Shunhui will lead Shunhui's family to move forward with a fuller attitude.
The decisive battle of marketing lies at the terminal. To win at the terminal, service providers must first improve their service levels. The Shunhui package paving service launched by Shunhui Tiles and Rock Slabs this time is a new strategy proposed after in-depth insight into consumer needs. At the event, Shunhui Ceramics & Slate Marketing Director Zheng Jian gave a detailed explanation of Shunhui's paving services and answered questions from the media on site one by one.
Strategy upgrade, VI refresh, Shunhui's persistence in quality and service remains unchanged. Shunhui Ceramics and Stone Slabs will inherit the spirit of ingenuity with a new look, continue to empower service providers with sincere actions, and work with service providers to overcome the difficulties and move forward!
