Optimizing brand image, enhancing brand value, and strengthening terminal visual marketing are imperative brand strategies! In order to unify and enhance the brand's image and make the store image more consistent with the culture conveyed by the brand, in 2022 Qiangpai Ceramics< /a>Mainly upgrade the SI image standard to create a higher style brand terminal!
- Facade -
In this era of "face", the facade has become one of the important forms of store display. Excellent door design can not only highlight the style and taste of the store, but also a way to attract customers to come in.
▲ Street store front ①< /p>
The exterior facade mainly uses black and gray tones to make the modern expression more outstanding. The golden embellishment highlights the key points in simplicity and strengthens the promotion of the brand slogan "Good quality, the last word".
▲ Street store front ②< /p>
The large-area display window design increases the transparency of the space, and can also further highlight the image design and display the brand tone through this window.
▲ Shopping mall store door
- In-store environment -
Stepping into the store lobby, the overall style adheres to the consistent concept, with simple lines and space design throughout the store. Background wall made of large strips, and the Qiang brand tiles LOGO complement each other, showing high-end and grandeur.
▲ Lobby image wall
From skin-friendly glazed ceramic tiles, continuous series, light metal ceramic tiles to rock slabs, the product line is rich and the specifications and types are dazzling, fully demonstrating the rich and high-end texture products of strong brands.
▲ 900×1800mm material selection aisle< /p>
▲ 750×1500mm material selection aisle< /p>
▲ 750×1500mm material selection area and negotiation area
In response to functional requirements, some of the sample displays in the material selection area combine the practicality of sales. The display racks are easy to disassemble and replace, and the tiles can be moved for observation and comparison.
▲ 800×800mm material selection area
▲ Medium board material selection area
▲ Porcelain tile selection area
In terms of the design details of the model room, the design team broke away from the rules and used a variety of popular forms and elements to increase the flexibility and design of the space, giving people a more brilliant and novel visual experience.
▲ Entrance model room
▲ Living room model room
Color vision has a power that cannot be ignored. Bright colors such as deep red and dark blue are used in many places in the store to make the space more youthful and lively. The use of golden metal lines and accessories makes the sense of fashionable luxury more intense.
▲ 600×1200mm model room< /p>
▲ 900×1800mm model room
The design area can not only allow resident designers to work, but also serve as a multimedia display and communication platform, allowing customers to get closer to designers and experience excellent design cases. At the same time, it also reflects the thoughtfulness of the store, giving customers peace of mind and peace of mind.
▲ Design Area
In 2022, we will keep moving forward. Qiangpai Ceramics will continue to adhere to high standards, strict requirements, excellent design, Strengthen supervision and implement the implementation of specialty store construction, standardize the design standards of terminal specialty stores, and unify the construction of brand image.
