The market environment is changing rapidly, and the industry is undergoing rapid changes. In recent years, the development of the building ceramics industry has been affected by the real estate industry, national environmental protection policies, repeated epidemics and other major environments. Competition has continued to intensify, and it is urgent for companies to seek new market breakthroughs.
1. Products are seriously homogeneous. How to improve the core competitiveness of products
2. Under the epidemic, how to quickly dig deep into channels and seize the traffic outlet
3. How to win the blue ocean battle for the new future of wall slate
In order to solve the practical problems faced by the dealer team and serve every customer well, from August 23 to August 26, the US Ceramic Tile Business School launched the "High Value Driven Performance Engine | 2022 US Ceramic Tile High Value Product Transaction System Super Special Training Camp" activity.
Meitao Special Training Camp
Ms. Zhang Chunti, Marketing Manager of Meitao, delivered a speech
Ms. Wu Nana, the head of MeiTa Business School, explains the incentive plan
This special training camp organized a series of high-value product knowledge and channels that are targeted, practical, replicable and highly applicable through on-site teaching, practical exercises, customs clearance examinations, etc.Special training courses such as channel marketing, traffic engine, and rock slab construction delivery services help terminal stores improve sales performance and professional service levels, thereby increasing brand influence and industry reputation.
01.PRODUCT TRAINING
High value product transaction system
Strengthening product knowledge and mastering the marketing thinking and speaking skills of high-value products are the keys to success. The shopping mall is like a battlefield, and products are our core "weapons". Only by making good "weapons" can we achieve critical success.
Teacher Yang Juan, chief instructor of Pan Home Brand Academy
This special training camp specially invites Teacher Yang Juan, the chief instructor of Pan Home Brand Academy, to focus on improving the core competitiveness of Meitao's high-value products, from the perspective of brand advantages, product advantages, and product design. Systematic training is provided on marketing logic, the composition and explanation of standard design plans for high-value products, and the "six-star model" of high-value product transaction techniques. Through in-depth analysis of product marketing techniques, students not only strengthen their understanding of Meitao The cognitive depth of high-value products has also been greatly improved in the way of thinking.
The explosive knowledge, the relaxed and active learning atmosphere, and the team points PK system have awakened every student's enthusiasm for learning and sense of competition, allowing them to have high morale during on-site drills and clearance tests. It also lays a solid foundation of product knowledge for them in future actual combat. When facing customers, they can answer questions in a clear and orderly manner, and quickly improve their business capabilities and professional level.
02.CHANNEL MARKETING
Channel Marketing·Traffic Engine
The rise of short videos has made marketing channels more diversified. It is the future development trend of enterprises to continue to delve into traditional marketing and keep pace with the times and continue to explore new media channels.
In this special training camp, Mei Ceramic Tiles led the students to further learn the road of high-value product marketing---designer channel, through precision marketing, team professionalization, and service Awareness, process management and other contents are taught. Through the analysis of the designer channel, everyone can master the methods and techniques of the designer channel, so as to quickly conquer the designer channel.
In addition to learning from traditional channels, this training also includes the operation of new media channels. Through the training and exchange of basic skills, students can focus on mastering the three core elements of short video operations. , create personal IP, high-quality content and insist on continuous updates to achieve fan traffic growth and enhance brand influence and sales performance.
Through this training course, students also gained more knowledge and skills in operations and management, learned about communication skills with designers, and knew how to operate their own new media accounts.
03.DELIVERY OF SERVICES
Rock slab construction delivery service drives rock slab sales
When home customization becomes a consumer trend, the importance of slate installation services becomes more and more prominent. However, the delivery of finished products is not just installation, but also a complete marketing system. Only by realizing this and seizing the opportunity can we seize the lead. machine.
Teacher Huang Yongbo, Engineering Director of Baoqingpai high-end ceramic tile construction service platform
In order to better helpTo help the terminal market to provide good slate construction delivery services and solve the problems of slate in the market, this training invited a well-known instructor in the industry - Mr. Huang Yongbo, Engineering Director of Baoqingpai high-end ceramic tile construction service platform, combined with the current slate market trends, from the slate We will conduct intensive training on the slab product transaction and delivery marketing system, slate whole house sales skills, slate construction, slate processing and other aspects. At the same time, we will cut into the characteristics and selling points of the Meitao slate products and conduct a comprehensive analysis of the Meitao slate products. and explanation.
Enriching useful dry information, allowing students to have a deeper understanding of Meitao slate, and at the same time further grasp the trend of the future slate market, enhance confidence in slate delivery services, and prepare for further entry into the slate market Lay the foundation.
04.LANDING EXECUTION
Online accompaniment, on-the-ground execution
In an era of rapid changes, learning is the general trend and a necessary condition for success. Every seemingly accidental success is just a long-planned accumulation.
Although the special training camp has concluded, the special training camp learning group will still answer questions for the students and supervise the implementation of learning results.
After the end of this special training camp, our WeChat group will continue to supervise students to share sales experience, answer questions about the sales process, and operate new media accounts, so that all students can quickly gain experience in practice Improve quickly.
05.LANDING EXECUTION
Gala dinner, grand prize of 10,000 yuan
After three days and three nights of military management + system training, the Meitao special training camp came to a successful conclusion on August 26. On the evening of August 25th, under the auspices of Mei Tao Business School, the gala dinner kicked off, and everyone could enjoy the joy of saving in these three days.
In order to commend the students for their hard work, at the dinner, the Meitao headquarters prepared graduation certificates for the students and awarded the "Winning Team" award to the top three and "Learning Model" awards to the top five in this special training camp.
"Winning Team"
Winning Team
"Learning Model"
(Outstanding Student)
After the awards were given, each group of students prepared a program, and the atmosphere of the party continued to rise amid laughter and laughter.
06.TIDBITS
Special training camp highlights, combining work and rest to inspire motivation
In order to enhance the cohesion of the team and enhance the sense of cooperation among group members, before each course, professional coaches will arrange pre-class games to stimulate students' vitality, so that they can devote themselves to learning in a spirited state, which can be more efficient. Absorb knowledge effectively, allowing students to learn and achieve success in a joyful atmosphere.
Focus on terminal store operations to boost terminal performance growth. This special training camp activity focuses on product power, channel power, sales power, and service power. The four forces are used together to empower terminal brand power. Through military management and interactive teaching models, every trainee can achieve success in the special training camp. Comprehensively master product sales techniques, marketing channels, new media operations, rock slab construction delivery services, etc., accelerate the transformation and upgrading of the terminal market, and safeguard performance growth plans.
Ambition requires talent, and great talent requires learning. The special training camp is just a starting point for us to improve our skills and strengthen our awareness of learning. In the days to come, we need to continue to maintain a positive attitude towards learning, constantly improve ourselves, use more practical experience to consolidate the knowledge we have learned, and use knowledge to create value. Achieve improved sales performance.
I also wish that everyone can succeed, gain something, and use what they learn in this super training camp! We will always maintain our core competitiveness in the tide of the times and head towards a better future.
